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Ads for Bohn Aluminum and Brass Corp, 1945–48

Contributed by Stephen Coles on Jan 3rd, 2014. Artwork published in .
    1947
    Source: http://www.flickr.com Scan by Paul Malon on Flickr. License: All Rights Reserved.

    1947

    Illustrations by Arthur Radebaugh. The Bohn logo is lettered, not type. It underwent various changes over the years, starting with a slab serif in the early 1940s, then a sans for these ads later in the decade. By 1948 they fixed up the ‘N’ and raised the waist on the ‘B’ and ‘H’.

    What typeface for ads about the future? Futura, of course!

    1947
    Source: http://www.flickr.com Scan by Paul Malon on Flickr. License: All Rights Reserved.

    1947

    1947
    Source: http://www.flickr.com Scan by Paul Malon on Flickr. License: All Rights Reserved.

    1947

    November, 1945
    Source: http://www.flickr.com Scan by Paul Malon on Flickr. License: All Rights Reserved.

    November, 1945

    1947
    Source: http://www.flickr.com Scan by Paul Malon on Flickr. License: All Rights Reserved.

    1947

    1946
    Source: http://www.flickr.com Scan by Paul Malon on Flickr. License: All Rights Reserved.

    1946

    1947
    Source: http://www.flickr.com Scan by Paul Malon on Flickr. License: All Rights Reserved.

    1947

    1948
    Source: http://www.flickr.com Scan by Paul Malon on Flickr. License: All Rights Reserved.

    1948

    Typefaces

    • Futura
    • Garamond No. 3

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