Studio Size designed the visual identity and packaging for Pomalo, a skincare brand that promotes a flexible and stress-free approach to skincare routines. Pomalo believes in breaking free from strict schedules and usage instructions, offering a line of products that can be combined in any order according to individual preferences.
The brand name, Pomalo, derives from the Croatian word for “slowly” and encapsulates a relaxed and laid-back mindset. To visually capture this philosophy of adaptability, we designed an identity system that seamlessly adjusts to various contexts. By incorporating deliberate pauses within the brand name (Po—ma—lo), we invite readers to take a moment and appreciate the brand’s unhurried essence.