Jean Guerreiro visual identity

My studio – Jean Guerreiro – was founded in Porto Alegre, Brazil, in 2020, and specializes in creating impactful visual identities and brand strategies for companies and independent professionals.

On a journey of self-discovery and renewal, my new professional identity embraces simplicity, robustness, and vibrant colors to craft an entirely fresh universe. At the core of this transformation lies self-awareness.

This vision is rooted in my surname, Guerreiro, which stems from the Spanish word for war, battle. The shield and helmet emerge as central elements. Furthermore, the identity unfolds into myriad subjective interpretations, fostering an interactive experience.

Grounded in the neo-brutalist style, my identity seeks clarity, simplicity, and authenticity, conveying the sensation of pure and direct design.

I have chosen Normalidad as the primary typeface for its flexible and practical use. It encompasses a wide range of widths and plays a prominent role in our identity. The secondary logo is set in Yellowtail.

Aligned with the new identity, the studio’s positioning aims to pursue disruptive and bold projects that, like its own identity, are rich in colors and unafraid to venture forth, regardless of their target market.