In recent months, I have had the opportunity to work with Shapes & Forms, a multidisciplinary motion design and creative company based in Los Angeles, New York & Medellín. The objective was to introduce the DNA of Shapes & Forms working with other different big companies (NFL / SuperBowl, Netflix, Stiiizy…) while collaborating with designers/motion designers all over the world. The visual identity had to be integrated into a simple and impactful design, based on the use of typographic and modular grids in order to highlight the different types of content while keeping a strong and identifiable graphic universe. The case study focused on the creative direction and design of different communication media such as: brandbook, stationery, signage, website, clothing and objects, environmental design, social network posts (Instagram, Behance, LinkedIn…)
The case study was made between March and June 2023, under the creative direction of Florian Cornut / Habillage Graphique. The fonts in use are Vinila by Plau and GT Alpina by Grilli Type.