Plantheque branding
Contributed by Fabio Servolo on Sep 30th, 2023. Artwork published in
September 2022
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Logo and packaging design for Plantheque, a cosmetic brand that wants to preserve nature’s resources and mainly uses recycled and fully recyclable materials. The packaging is designed by BAS ID and Helena Bielke, a with minimalistic and delicate typographic approach. The logotype and graphic system are based on Amagro. It is paired with text in a yet unidentified monospaced sans.
3 Comments on “Plantheque branding”
I believe the other font used here is Apercu
Aperçu Mono (bottom) is not too far off, but it’s different in several details, see e.g. the blunt center vertex in M, the forward-leaning S, the long-legged R, and the design of the numerals.
You got amazing eye for detail. I saw they use Aperçu and Maison Neue on their website as custom fonts and thought it was a match. Both fonts look similar but not exactly a match.