TT Trailers became the new branding typeface of pamipe pet food, one of Spain’s first home delivery feed subscriptions for pets. From Omni Design:
In our sessions to compare ourselves to the gigantic brands in the market in their clinical, youthful, friendly, sweet, familiar, childish, happy positioning… we found the solution. We had to leave the slipstream of the competition, turn the brand upside down; Pamipe needed to break with everything established, show herself as a leader; safe, authentic and light-hearted.This is how we start working. Stop treating our pets like babies and celebrate, as they like, the freshest instincts with an extremely simple, modern and groundbreaking tone of voice and message.Pamipe has been created to get your attention. From Murcia to the world. The food that if your pet could talk, it would order.
