Naturezas is a company that has been producing vegan foods for more than two decades. Our studio had the opportunity to carry out this project in an ideal context. It began with creative exploration and diagnosis of the brand, which allowed us to carry out a deeper analysis. We worked closely with the client to understand the real needs of the brand. The data obtained showed the strengths, weaknesses and opportunities of the brand. An obvious weakness was the obsolescence of its brand, which did not reflect the quality of its products. This led to a redesign of both the brand and the packaging of the products, which were already present on the market. The challenge was to ensure that, despite the new image, certain references were maintained so that the public could identify with the product with which they were already familiar. However, we conceived this redesign with the intention that the entire line would stand out from the competition, both due to its new image, color palette, as well as the size and shape of the new containers.