Fusebox rebrand
Contributed by Michu Benaim S on Oct 12th, 2023. Artwork published in
circa September 2023
.
Source: weareinhouse.com License: All Rights Reserved.
For the past 20 years, Fusebox had been a hidden gem in Austin, presenting unforgettable live performances from some of the world’s most inventive artists.
The rebrand and accompanying campaign captures what’s exciting, daring, and irresistible about Fusebox in a way that speaks to the experience-loving people of Austin. In the campaign, fans recount their favorite shows stumble into what’s kept Fusebox from welcoming lots of new people: how hard it is to explain outside the context of the moment.
The brand identity is about capturing that excitement of discovery. It’s anchored by a custom-drawn corner-shaped logo that both represents intersection, and is an open frame that adapts to possibility.
Source: weareinhouse.com License: All Rights Reserved.
Source: weareinhouse.com License: All Rights Reserved.
Source: weareinhouse.com License: All Rights Reserved.
Source: weareinhouse.com License: All Rights Reserved.
3 Comments on “Fusebox rebrand”
Does the top-heavy custom type have a name; is it a font? I see it appears in applications beyond the logotype.
Howdy! The brand and sub-brand wordmarks (Festival, Membership, Presents, Fusebox at, and Fusebash) are all illustrated.
I see, thank you, Michu!
For those looking for a font in the stylistic vicinity, see Gyparody (based on Anonymous) or Positive Vibe JNL.