Latinos in the South, founded in 2007 with help of the Ford Foundation, is a political and societal campaign group located in the Southern United States. Its purpose is to battle HIV infection within the Latin-American community of that region and to improve the healthcare for people living with HIV. The group also fights for the right to healthcare and social acceptance for people of color, immigrants, and LGBQT. In practice, it is about building a community, informing and empowering it – overcoming stigma, language and culture barriers.
The design of the website uses three principal colors – violet, orange and petrol green – that cast a friendly light on a serious topic. The typefaces used are the seriffed Grad by Mark Simonson for the reading text and the sans-serif Stratos for headlines, navigation, and some info graphics. Stratos was designed by Yoann Minet and published by Production Type. It combines lowercase letters of normal width and a geometric, modernist appeal with capital letters of condensed proportion which comes in handy when you have to communicate a lot of acronyms. Stratos comes with ten different weights (plus their italics), making it a perfect pick for complex editorial projects, on screen or in print.
The Latinos in the South logo uses the Condensed Sans Press style of Pavel Korzhenko’s The Bartender.