Les Burgers de Colette is a hamburger restaurant franchise that emerged in 2019 in the city of Bordeaux, France. To revamp its identity, Studio OUAM took on the project, breathing life into a complete renovation. This involved the creation of innovative graphic elements, ranging from new typefaces to captivating illustrations. Furthermore, they worked on an updated menu and a graphic style that exudes a cozier and more familiar atmosphere.
On their portfolio website, the creative studio describes the new proposition as follows:
Colette’s burgers is the story of a family at heart. A family united around your favorite Auntie, Colette, who is madly in love with burgers, good products and simple pleasures.
The typography features four different typeface families. For headlines, Ginto Nord Ultra Condensed (Dinamo), Gig Thin (Franziska Weitgruber), and Rosso Alt Regular (W Foundry) are used. Beatrice Regular (Sharp Type) complements them for body text.