Flexible Identity for the Valencian Film Archive of the Valencian Institute of Culture (Valencian Government).
Reviving pop, punk, and counterculture. Advocating for socializing and sharing cinema.
In the style of a Fanzine and as a form of revival, the Filmoteca’s identity has been created with the assistance of the Exposure® typography by Federico Parra Barrios and edited by 205TF.
Based on the play of light, the brand is presented with a variable identity.
Inspired by self-publishing, for editorial use and publications, the brand employs a simple structure. The treatment of images complements the content, adding identity to the refined aesthetic. The use of leftover printer papers in random colors adds originality and spontaneity.
Located in Valencia, the Filmoteca is both a library and a cinema. It screens art house, classic, experimental and original films. This cinema bases its program on already released films. These are usually included in seasons that correspond to an actor, a director, a theme, a cinematic tendency or a different school. These can be either foreign or Spanish productions. It’s worth noting that it is one of the few cinemas that screen short films. It is, at the same time, one of the most active cinemas during the annual Muestra de Cine del Mediterranni (Mediterranean Film Festival).