Ars Futura
Studio Size designed a brand identity for Ars Futura, a design and development agency focused on the gaming industry.
The company’s new visual identity captures the bold vision and culture set forth by its founders. Drawing inspiration from the optimistic futurism of the last century, the art direction breaks the mold for its industry. We aimed to steer clear of a trendy or predictable look, instead opting for an imaginative, open, and fun appearance.
The motto “Future starts today” embodies the brand’s optimistic outlook and the belief that sincere, correct actions today will create a proud legacy for the future.
The logo is based on ITC Avant Garde Gothic, with some small changes. The brand typefaces are Noël Leu’s GT Ultra Median and GT America (Grilli Type) and Pangram Pangram’s Editorial New.
