Kinoto Studio created the identity for Club de cine (Film club), a cinematic space for non-commercial films that aims to promote diversity and inclusion. The club is run by Colectivo de Cineastas, a non-profit association of directors, producers, technicians, students, and journalists that celebrates film in Argentina.
I couldn’t be happier with how Kinoto Studio put Job Clarendonto use in big, bold headlines, set alongside supporting text in JetBrains Mono. The designers chose this typographic palette to evoke the visual language of old local movie advertisements.
The type is playfully arranged into stacked layers and faux-3D boxes, set against vibrant fields of cyan, pink, green, and yellow. The result is a lively, fun, and engaging identity that has a clear voice but allows for plenty of variety, which is readily apparent in the club’s social media feed.