The Chicago Blend catalyzes Chicago’s vibrant creative scene. With each bag purchased, you contribute to funding the Design Museum of Chicago — a nonprofit dedicated to free, inclusive public programming serving artists and designers from diverse backgrounds, neighborhoods, and age groups. Crafted as a medium roast, this unique blend was conceptualized by the Design Museum of Chicago, carefully roasted by the Metropolis Coffee Company, and brought to life through design by Span.
In the pursuit of crafting The Chicago Blend, the Museum and Roaster embarked on a journey to reimagine the conventional CPG (consumer packaged goods) approach to transcend the confines of brand-focused narratives. Instead, they thought of the experience of brewing coffee at home, recognizing that a bag of coffee holds the potential to infuse creativity into someone’s day. The result is a bag that stimulates the senses and ignites inspiration. Span’s unconventional packaging design embodies the spirit of playfulness inherent in the act of creation. Each element offers a captivating Chicago story that could be read as a didactic of how we got here.
Embracing the richness and intricacies of Chicago’s design community and history, this bag transcends the conventions of brand allegiance and transactional exchanges. It becomes a tangible testament to the celebration and empowerment of Chicago’s creative ecosystem, invigorating the spirit of innovation with each brew.