Ilios is a French swimwear brand inspired by the spirit of Greece. With the visual identity, we aimed to convey a sense of finesse and elegance. The curves and rounded shapes of the wordmark – based on Erotique Alternate – are reminiscent of a woman’s body and its natural contours. From a distance, this logo almost resembles a drawing, a symbol that stands on its own. Typography uses a combination of Neue Montreal and Romie.