2 Comments on “Ludwig & Mayer brochure”
Garnituren is the German word for styles or cuts. Auszeichnung is the term for typographic emphasis. It doesn’t have to be decorative in the narrow sense of the word, it can also be used for an extralight or ultrabold cut, or an Italic. A literal translation for Auszeichnungsgarnituren would be ‘accentuating styles’.
Here’s a Ludwig & Mayer brochure from the same era for the American market via the import company Amsterdam Continental.