Doctor Rogers
Doctor Rogers, specializing in dermatologist-formulated skin care products, sought to rebrand and enhance their website to mirror their informed, skin-positive approach. This rebrand, executed by Forner Studio, transformed Doctor Rogers from its original identity as Doctor Rogers Restore to a more sophisticated Doctor Rogers Skin Care, featuring a refined, elegant packaging design.
The website and brand identity now utilize Roslindale Display Light by DJR together with Cardinal Fruit by Production Type, offering a range of weights for text and display, embodying a modern interpretation of old styles. Complementing this, TWK Lausanne, designed by Nizar Kazan and published by WELTKERN®, is employed for both text and small headlines, adding a contemporary and coherent visual language to the brand’s identity. The wordmark appears to be custom.
“FOLLOW our community”, “STAY in the know” and “YOUR Best Skin” combine caps from Roslindale Disply Light with roman and italic lowercase characters from Cardinal Fruit. The website footer additionally uses Area by Blaze Type.
