Lego Dacta Letters
3 Comments on “Lego Dacta Letters”
That ‘Q’ looks a lot like the one from (some cuts of) Akzidenz-Grotesk.
I don’t have facts to back this up, but I can imagine that the Futura ‘Q’ was considered to be inappropriate for some segment of Lego’s international customer base. What can be “inappropiate” about a simple circle with a crossing bar, you might ask. Well, I don’t know either, but there might be some — alleged or real — negative connotation in a certain culture, which caused a marketing person to raise a red flag. Remember the misguided guy who wanted to abolish the letter ‘K’, because it had “a suicidal lettershape”? Or the dice on a Macau stamp that had to be changed to show the number five twice, because the number four is a sign of terrible mischief in Asia?
But the “Q” in the illustrated ad is clearly standard Futura.
Thanks for the warning, Andre, but that was still a tough link to follow!