William Forsythe at Kunsthaus Zürich

During the spring of 2021 the new extension of the Kunsthaus Zürich was made accessible to the public for the first time. It showcased the audiovisual installation The Sense of Things by the famous choreographer and artist William Forsythe. Studio Way designed the campaign for the month-long preview using RT Rondelle by Razzia Type for all text but the name of the artist which is set in the Nano 15 style of Extenda from Zetafonts.

The colourful campaign was developed to cover print as well as digital mediums. The animated posters were shown on social media and on the ePanels throughout the city of Zurich. The typography is inspired by the facade of the new building while the motion and sound of the designs just slightly hint at the installation awaiting the visitors on the inside.