Affection BLVD swimwear

We guided Affection BLVD's slow fashion journey. We crafted a timeless logo and imagery, eliciting emotions and self-confidence. The graphic elements enrich the nostalgic feel of the brand, providing a roadmap and setting a confident tone for their business.

Our client wanted to translate their sentimental vision into a brand design that not only attracts but also mesmerizes viewers, evoking specific emotions. The client’s difficulty in articulating their vision in words posed an additional hurdle. They sought a studio who could listen, understand, and create a cohesive brand identity that embraces the client’s sensibility.

We crafted a logo that perfectly encapsulates the brand’s essence. Drawing from the sentimental and visual nature of the client’s vision, we provided attentive listening and patient revisions, allowing the client to see their vision materialize. The resulting branding not only sets a solid foundation for their business but also enables them to navigate the slow-fashion industry with a tone that resonates deeply with their audience, while evoking the intended emotions.

Photography: Morgan Sizlak
Makeup: Dara Meutia
Styling: Sofia Gozali
Model: Sabi