Designed by Hugmun Studio from Copenhagen, Charo is a newborn clothing label made in Poland.
The whole concept focuses on presenting the name, which in various situations can have different impacts. The logo is divided into 3 segments. The extended name suggesting a mirror reflection, the full name CHARO, and the emblem.
The logo is set in a customized version of Bastardo Grotesk, with the typeface’s original sharp angles accentuated.