To design the identity of Swish Car Wash, Daymark Studio used Maax Display by Damien Gautier (205TF), Interstate Condensed (Frere-Jones Type) and Alkaline Heavy (Fort Foundry).
Here are a few words from the studio’s website:
As higher density housing spreads through our major cities, the coveted drive-way space to keep your car looking swish has become squeezed. Self-serve car wash centers provide a more convenient, environmentally friendly service that’s more fun than you think. The category was begging for some differentiation and a brand that could express that satisfying feeling of getting your car feeling fresh. Enter Swish, a fun and nostalgic brand that points to that sense of convenience and grabs your attention among a swath of competing highway offers.
