“I Love Letterpress” vintage paper bag
Contributed by Nick Sherman on Jan 18th, 2014. Artwork published in
circa 1970
.
The “Letter-Press” being referenced here is not the method of relief printing commonly associated with the term, but instead a design system of dry transfer lettering, much like the better-known Letraset rubdown sheets.
9 Comments on ““I Love Letterpress” vintage paper bag”
“I LOVE” looks like a relative of Robert Trogman’s Roberta or Klinkhardt’s Tip-Top.
Yeah, there are some old Photo-Lettering faces that are also similar, but I couldn’t find an exact match.
I found an exact match for it in an old Mecanorma catalog, a face called Poster. Whether that’s the original name or not, hard to say.
Actually, that’s probably it. Normatone and Normacolor were products of Mecanorma, along with Normatype. Maybe Letter-Press was an earlier trade name?
Thanks for the ID Mark! I figured if anyone would be abe to track it down it’d be you. I’ve updated the font list accordingly.
Add another to the list of “grr” moments produced from seeing a great image available only in low-res Instagram format.
Thanks for helping out, Mark! Which Mecanorma catalog do you have? I just snagged Graphic Book 14.
I have a 1975 edition (gray cover).
Mecanorma Poster was revived as Jimi. One of the similar Photo-Lettering faces mentioned by Nick is Benguiat Laurent.
See also this magazine ad from September 1969: