PRINT Awards 2024
The campaign pushed beyond traditional print techniques to reference digital, 3D, and motion in an auspicious way, opening the door to more entrants for the Print Awards.
The PRINT Awards, initiated in 1980, represent a prestigious platform that celebrates exemplary graphic design on an international scale. In its 2024 iteration, the awards encompass 26 distinct categories, including additions such as packaging design and a suite of branding-focused categories. These awards recognize design excellence across a diverse array of mediums, ranging from traditional print mediums to advanced motion and 3D categories.
For 2024, PRINT looks to embrace the future of design–and the merging of tradition and technology. The branding system and motion package The Collected Works assembled showcases the expansive array of techniques and styles, reflecting the diversity of entrants and winners. These renders and animations can be used independently of each other, as well as assembled into a call-for-entries hero video, which can be seen on The Collected Works’ case study.
3D elements from the hero video were utilized as static campaign assets on the website, with Pangram Pangram’s Right Didone as hero type for headlines.
Twisting and bending traditional expectations of typography.
Type can move in as many ways as background art.
Example of the website, using Right Didone as a hero typeface.
From the hero video
Type obscured by 3D elements
