Fortune Magazine, “500” Issue
A wealth of typefaces go to work in the 2011 edition.
6 Comments on “Fortune Magazine, “500” Issue”
> yet the type could be more readable if someone (perhaps InDesign?) didn’t wreak havoc on the spacing.
When Fortune was using Whitman for their text (in the previous design, prior to John Korpics), I noticed that it was being routinely abused by InDesign’s Optical Spacing. Looks like they’re still using it?
Fortunately, Miller Text doesn’t suffer quite so badly (although it is not completely immune).
Hell yes, I still prefer print!
As to the spacing, can you really blame InDesign? Last I checked, InDesign did not have its own brain. Let's all remember that it is a tool. The designer using it is responsible for type spacing.
Spent so much time looking at this issue when it came through the post, I will even confess to spending quite a bit of time researching the typefaces used and illustrators featured, so I am amazed my favourite website did a post on it!
@amy -- InDesign's "optical" option adjusts font metrics/kerning the InDesign way, which according to Adobe uses internal rules to "best" determine the proper kerning to be applied to any block of text this setting's applied to.
The other option is "metrics" which uses a font's built-in kerning tables, presumably determined by the font designer.
The thing is that on some blocks of text 'optical' kerning looks great. Not so much on others. It depends on the font and on the quality of the built-in tables.
That said, the article is essentially saying that "this is one of those times" that the optical kerning setting went awry, and further implying that the designer/artist should have rectified the folly.
Lesson of the day: Just because technology is supposed to better/faster/smarter does not mean you can take your design eye off of it for even one second. The eye has the final say.
At Typophile, via Trevor Baum, Tal Leming reveals his technique for creating the angled rule shadow on the section heads.
“It's a bunch of layered clipping paths in Illustrator. It looks messy in AI but it works.”
Regarding Angled Rule Shadowing, you can also create a striped pattern and drag it into your swatches. Fill it with your pattern and then rotate the pattern to fit the angle of your type. You can expand it to make adjustments too, but if you're not going for an exact shadow, this could be an easy way to do it.