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US, The paperback magazine covers

Contributed by Nick Sherman on Jan 22nd, 2014. Artwork published in .
    Source: License: All Rights Reserved.

    Issue #1 front cover

    Project Projects explains this short-lived countercultural publication on the Design Envy blog:

    Combining an underground press outlook and aesthetic with mass market distribution, US: A Paperback Magazine, was edited by Richard Goldstein and published by Bantam Books. US provided “all the news that’s fit to eat” over a three-issue run from June 1969 through May 1970.

    The Design Envy post also generously includes videos showing the internal contents of all 3 issues of the publication.

    The interior design of each issue includes a bevy of other typefaces – perhaps the topic of a separate post.

    Source: License: All Rights Reserved.

    Issue #3 front cover

    Source: License: All Rights Reserved.

    Issue #1 spine

    Source: License: All Rights Reserved.

    Issue #3 back cover

    Source: License: All Rights Reserved.

    Issue #1 back cover

    Source: License: All Rights Reserved.

    Issue #2 front cover


    • Calypso
    • Thorowgood Sans Shaded
    • Karnak
    • Memphis
    • Univers
    • Bookman



    Artwork location

    3 Comments on “US, The paperback magazine covers”

    1. Nick Sherman says:
      Jan 22nd, 2014  10:47 pm

      I should note that even though I’ve ID’d the geometric slab as Karnak, I haven’t matched it exactly with an original sample yet (my Ludlow book is not at my side at the moment). Similarly, it’s possible that the heavier style seems to be a closer match to Beton than Karnak. They very well may be from separate families.

    2. André Mora says:
      Jan 22nd, 2014  11:09 pm

      The extra bold K especially caught my eye. Frank-on-the-Quixo swiftly provided this image, confirming the alternate Beton Extra Bold K and R:

      Showing of Beton Extra Bold from Ludlow Typefaces

      I think you’re right about separate families. The light “G” is more like Memphis than Beton or Karnak.

    3. Frank Grießhammer says:
      Jan 23rd, 2014  12:52 am

      Confirming Memphis Light for subheads; by the power of Jaspert, Berry & Johnson.

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