Impossible Langhe by Pietro Giovannini

Impossible Langhe is a tourist novel, half guide and half story, written by Pietro Giovannini and enriched by photographer Maurizio Beucci. It explores and tells about the Langhe, an area populated by epic stories, visionary heroes and breathtaking landscapes. Impossible Langhe was designed by Elisabetta Azzalini at Undesign and published by Fondazione Radical Design of Charley Vezza, directed by Axel Iberti. The book won Bronze at the European Design Awards:

The volume, conceived as a travel notebook, is designed with the intent to combine the spirit of the Langhe, its historical, cultural and geographical specificities, to the contemporary. The dual nature of the book is explained by the structure of the graphic design that divides each of the nine chapters into two complementary sections: the first one, detailed and analytical, is dedicated to the routes, the second one, narrative and characterized by a colorful background, is reserved for the stories and tales of these places. In the titles the Voyage font exasperates the shapes of the typefaces used for the labels of the wines, creating, with a strong contrast, an elegant but contemporary effect. The palette of typefaces is then enriched with the famous Egyptian character designed by master Aldo Novarese and produced in the late fifties by the renowned Fonderia Nebiolo (a non-random association for a project that tells the story of a land of vineyards and wines), Piedmontese excellence recognized worldwide. The result is a visual and textual journey that leads to the discovery of one of the most characteristic and famous places of Piedmont, from an unusual and special point of view.

Titles are set in Voyage. The text typefaces are Prensa and Suisse Int’l. The contents pages additionally use all-caps Egizio Bold and Triptych Grotesque.