Urban Nature Hotel
Picture this: We sprinkled a burst of colour and a touch of class into the brand identity of the Urban Nature Hotel in St. Peter-Ording. As we delved into this project, it sparked some deep thoughts about the intertwining dance of nature in our daily lives. At this haven, you get to decide on the perfect blend of city buzz and nature’s tranquillity. Our mission? Crafting a brand that captures the essence of both worlds – the hustle of the city and the calm embrace of nature. Welcome to a space where urban convenience meets the serenity of the great outdoors.
In crafting the visual identity for this brand, the meticulous selection of typography played a pivotal role, and LL Replica emerged as the cornerstone. This bold sans-serif was chosen not only for its charisma but also for its exceptional style, contributing significantly to the construction of the brand’s logo. Replica stands out as a versatile typeface, purposefully crafted for both text setting and large point sizes, making it equally adept for headlines, graphic applications, and sign-writing. The font’s construction adheres rigorously to a strict grid, a guiding principle employed meticulously to shape each individual character, ensuring a cohesive and visually striking outcome.
To further enhance the brand style and to harmonize with its duality with natural shapes, we introduced Lenora into the typographic repertoire. Specifically tailored for display typography it seamlessly complements Replica, creating a harmonious interplay between the two. Lenora’s expressive style is most evident in its flamboyant lowercase (see a and g) and other distinctive characters like R, Q, and &. The two defining styles within the Lenora family, – Light and Black – add a nuanced touch, each offering a unique feeling that perfectly blends with the other four styles and even complements many sans-serif grotesques.
Through this deliberate and thoughtful typographic selection, the brand’s visual language comes alive, striking a balance between charisma, functionality, and a visual narrative that resonates with the brand identity. The interplay of both typefaces not only adds depth and sophistication to the overall design but also serves as a testament to the brand’s commitment to meticulous detail and a nuanced visual storytelling approach.
