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La Effe TV Branding

Contributed by Nerdo on Feb 9th, 2014. Artwork published in .
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    Source: http://www.nerdo.tv © EFFE TV S.r.l. Branding by: NERDO. License: All Rights Reserved.

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    Feltrinelli is an eclectic, multifaceted, plural, versatile way of thinking.

    As one of the biggest editorial houses in Italy, the group wanted to offer to its audience a way to make use of television contents through a different perspective. A perspective that leaves space to critical thinking and wants to encourage personal opinion by treating current issues.

    Our work had to reflect the spirit of the company, which traditionally has a publishing background, in a new way. We took inspiration from the print graphic treatments to create an appropriate brand.

    That’s why we chose to use serif and sans-serif typefaces such as Trade Gothic Bold Condensed and Utopia Regular, in a very large body, together with a color treatment on footage in a way that could represent the origins of the group but at the same time away from the vintage feeling.

    Menu
    Source: http://www.nerdo.tv © EFFE TV S.r.l. Branding by: NERDO. License: All Rights Reserved.

    Endpages:

    Tune in: Utopia Std Regular

    Title:  Bold Condensed No. 20 Oblique

    Subtitle: Trade Gothic Bold Condensed No. 20

    Menu
    Source: http://www.nerdo.tv © EFFE TV S.r.l. Branding by: NERDO. License: All Rights Reserved.

    Bumper

    Menu
    Source: http://www.nerdo.tv © EFFE TV S.r.l. Branding by: NERDO. License: All Rights Reserved.

    Violator:

    Tune in: Utopia Std Regular

    Title:  Bold Condensed No. 20 Oblique

    Subtitle: Trade Gothic Bold Condensed No. 20

    Menu
    Source: http://www.nerdo.tv © EFFE TV S.r.l. Branding by: NERDO. License: All Rights Reserved.

    Endpages:

    Tune in: Utopia Std Regular

    Title:  Bold Condensed No. 20 Oblique

    Subtitle: Trade Gothic Bold Condensed No. 20

    Menu
    Source: http://www.nerdo.tv © EFFE TV S.r.l. Branding by: NERDO. License: All Rights Reserved.

    Endpage

    Menu
    Source: http://www.nerdo.tv © EFFE TV S.r.l. Branding by: NERDO. License: All Rights Reserved.

    Endpage

    Menu
    Source: http://www.nerdo.tv © EFFE TV S.r.l. Branding by: NERDO. License: All Rights Reserved.

    Bumper

    Menu
    Source: http://www.nerdo.tv © EFFE TV S.r.l. Branding by: NERDO. License: All Rights Reserved.

    Endpage

    Menu
    Source: http://www.nerdo.tv © EFFE TV S.r.l. Branding by: NERDO. License: All Rights Reserved.

    Bumper

    Menu
    Source: http://www.nerdo.tv © EFFE TV S.r.l. Branding by: NERDO. License: All Rights Reserved.

    Endpage

    Typefaces

    • Trade Gothic
    • Utopia

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