From design studio Everyday Practice’s website:
‘MODE’ is a project run by the Korea Creative Content Agency in collaboration with the metaverse platform ZEPETO to support the overseas expansion of Korean fashion businesses. MODE at Seoul is a pop-up store at Lotte World Mall that offers a variety of experiences related to designer brands.
EVERYDAY PRACTICE symbolically represented the diverse and flexible projects of 10 fashion design teams with an identity in a fluid form. In addition, to visualise the connection between the metaverse space ZEPETO and the simultaneous projects in offline spaces, we borrowed pixel graphics and designed key visuals by applying shapes and colours that fit each brand’s concept.
Design studio: Everyday Practice
Design director: Joonho Kwon
Designers: Joonho Kwon, Jihyo Ahn, Youngsun Jung
Motion graphics: V-Code
Logo motion: Hyunho Yang