The LVMH group (Louis Vuitton Moët Hennessy) represents excellence in champagne, wines and spirits. The signage project for the new office building of Moët Hennessy in Paris is part of a larger project to design the group’s new workspaces. This additional language reflects the values of the House, enhances the Art Deco heritage of the site, and conceives a sustainable project that goes hand in hand with the architectural reflection for a cultural transformation of the company by proposing contemporary workspaces. Barbarito Bancel and +fortuna played with lightness using materials, shapes and languages to create a signage that guides and orients in a natural way, with its elegant presence.
The entire project uses Neon Nbl as typeface. It is a faithful digital redesign of the original geometric monocase sans designed by Giulio da Milano and released by Nebiolo in 1933–1934. This is a choice that perfectly reflect the Art Deco spirit of the building.
