Ted Heath (1902–1969) was a British big band leader. His 1967 album Swing Is King was issued in a number of cover variants. The image above shows what I believe to be the original design. The photo depicts royal insignia – crown, orb and scepter – on a throne, surrounded by musical instruments, with red curtains in the back. Above, the title is set in capitals from an ornamented typeface. It’s Karnac, which originated at the Dickinson Type Foundry in Boston in 1884, and was adopted for phototypesetting by VGC in 1967. The typeface choice continues the theme of regal pomp. It certainly helped that some of the ornamentation in John F. Cumming’s design echoes the fleurs-de-lis seen on the crown.
The variant shown below is an example of a fine cover ruined by series design: someone at Decca/London Records decided that it additionally had to feature the large numeral 4 from the Phase 4 Stereo design (cf. Chacksfield Plays the Beatles’ Song Book). The already complex photo is now cut up by thick white lines. And there wasn’t enough space left at the top, so the title had to be crammed into the small field at the top left. Too much elements, and too little space for Karnac to breathe.
A German reissue from 1969 (last image) replaces Karnac with Moore Swash, a VGC original by James H. Moore and shows the artist’s name in Times New Roman. For some reason, the photograph was mirrored for this variant.
[More info on Discogs]