An independent archive of typography.
to participate.

Industries

Formats

Typefaces

  • These are the most common typefaces in the database, but there are many more. Try a search!

From Cliché to Archetype, 1970 first edition

Contributed by Nick Sherman on Feb 2nd, 2014. Artwork published in .
    3757941672.jpg
    Source: http://www.abebooks.com License: All Rights Reserved.

    Hal Siegel’s jacket design for the first edition of Marshall McLuhan’s From Cliché to Archetype is an acute typographic interpretation of the book’s themes. With a progressive change in type styles, characters, spacing, and color, presents a literal transition from cliché to archetype.

    $T2eC16dHJIgFHS!dzdFRBSMlRiN!GQ~~60_57.JPG
    Source: http://www.ebay.com License: All Rights Reserved.
    $T2eC16FHJG!FFm3f6!SiBSMlRcTGI!~~60_57.JPG
    Source: http://www.ebay.com License: All Rights Reserved.
    $T2eC16JHJFsFFR+cZ8(HBSMlQ96OP!~~60_57.JPG
    Source: http://www.ebay.com License: All Rights Reserved.

    The book without its jacket feels decidedly more flamboyant than the cover, imprinted with large initials set in Circus (minus a few usual flourishes from the upper half of the letters).

    $T2eC16N,!)MFIbzdEEB!BSMlR(O2Bg~~60_57.JPG
    Source: http://www.ebay.com License: All Rights Reserved.
    $(KGrHqJHJDkFIbj6Je(zBSMlRGI-Tw~~60_57.JPG
    Source: http://www.ebay.com License: All Rights Reserved.

    Typefaces

    Formats

    Industries

    Designers/Agencies

    Tagged with

    Artwork location

    Post a comment