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Nuts & Bolts Men’s Toiletries

Contributed by Stephen Coles on Feb 5th, 2014. Artwork published in .
    Nuts & Bolts Men’s Toiletries 1
    Source: https://www.etsy.com Photo by luola on Etsy. License: All Rights Reserved.

    Have you ever seen better packaging for aftershave?

    Wonderful vintage pop art “Nuts and Bolts” orange Avon bottle designed by Massimo Vignelli. Still full, with the original packaging – box and product information insert, which has great graphics of the whole line. — luola

    The insert booklet (shown below) displays the other products in the Nuts & Bolts range: a skin conditioner and deodorant.

    Nuts & Bolts Men’s Toiletries 2
    Source: https://www.etsy.com Photo by luola on Etsy. License: All Rights Reserved.
    Nuts & Bolts Men’s Toiletries 3
    Source: https://www.etsy.com Photo by luola on Etsy. License: All Rights Reserved.
    Nuts & Bolts Men’s Toiletries 4
    Source: https://www.etsy.com Photo by luola on Etsy. License: All Rights Reserved.
    Nuts & Bolts Men’s Toiletries 5
    Scan by luola on Etsy. License: All Rights Reserved.
    Nuts & Bolts Men’s Toiletries 6
    Scan by luola on Etsy. License: All Rights Reserved.
    Nuts & Bolts Men’s Toiletries 7
    Source: http://da.aiga.org AIGA Design Archives. License: All Rights Reserved.

    5 Comments on “Nuts & Bolts Men’s Toiletries”

    1. nixl says:
      Apr 27th, 2014  11:35 pm

      While I like the use of a slab serif (Clarendon) for a vintage, construction-y type of feel, I question the use of Helvetica.  It’s a bit contradictory to pair a font with thick serifs to one without any serifs at all.  I’d much rather prefer the use of a modern secondary that still preserves the serifs. Something like Bodoni?

    2. Apr 28th, 2014  7:48 am

      You say contradictory, I say contrastive! For such a hardware-related theme, you want heavy workers, not something as delicate as Bodoni.

    3. Apr 28th, 2014  8:33 am

      It’s a bit contradictory to pair a font with thick serifs to one without any serifs at all.

      Huh? Why?

    4. Anton Stefanov says:
      Nov 4th, 2016  4:40 pm

      @nixl So you only pair serif with another serif Bodoni + Clarendon looks more like a disaster for me.

    5. Theo Green says:
      Dec 13th, 2018  9:06 pm

      @nixl Helvetica is the perfect font to pair with Clarendon. Serifs and sans serifs go together. That’s a basic rule of type: contrast. Even on the Clarendon website they suggest using Helvetica Neue. I know that comment was posted years ago, but this needed to be said. Bodoni is super femme too. Fashion magazines, advertisements, and brands have used it for years to signify high class and taste. That’s certainly not something you want to signify for this product.

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