Have you ever seen better packaging for aftershave?
Wonderful vintage pop art “Nuts and Bolts” orange Avon bottle designed by Massimo Vignelli. Still full, with the original packaging – box and product information insert, which has great graphics of the whole line. — luola
The insert booklet (shown below) displays the other products in the Nuts & Bolts range: a skin conditioner and deodorant.
While I like the use of a slab serif (Clarendon) for a vintage, construction-y type of feel, I question the use of Helvetica. It’s a bit contradictory to pair a font with thick serifs to one without any serifs at all. I’d much rather prefer the use of a modern secondary that still preserves the serifs. Something like Bodoni?
You say contradictory, I say contrastive! For such a hardware-related theme, you want heavy workers, not something as delicate as Bodoni.
It’s a bit contradictory to pair a font with thick serifs to one without any serifs at all.
@nixl So you only pair serif with another serif Bodoni + Clarendon looks more like a disaster for me.
Contributed by Josh Finklea