Launderful is a cleaning products company that offers a highly effective, non-toxic, biodegradable, powder “laundry stripper” that deep-cleans and sustains soft goods better (and more Earth-friendly) than most commercial detergents.
The logotype used Tomato Grotesk Bold with an L that was customised by the designers, Outfit. Tomato Grotesk is used throughout the rest of the branding in various weights from Black to Light.