Nothing® Phone
Under the motto “Making Nothing into something”, and working closely with the Nothing® team, Seventy Agency helped craft the Nothing® Phone company’s long-term vision and formulate its focus on removing barriers.
The brand’s logo was designed to underscore Nothing’s minimalistic vision. To get people hyped about Nothing, Seventy Agency created a short video to reveal the logo and communicate the company’s manifesto.
Seventy Agency worked alongside Colophon Foundry to craft a suite of custom brand typefaces. They drew inspiration from the raw digital fonts and colours from IBM’s iconic mainframe era in the 1980s. Together they produced NDot, NType 82 and NType 82 Mono, which are used across brand packaging, web and the Nothing® Phone user interface. On the website, this collection of custom typefaces is paired with two widths of LL Lettera Mono.
