A Brief History of Cool
Contributed by Stephen Coles
on Feb 7th, 2014. Artwork published in
.
Source: www.fastcompany.com License: All Rights Reserved.
“A Craving for Cool: Big companies are outsourcing ‘Cool’ to nimbler, closer-to-the-ground outsiders. They might as well farm out their souls.” — Fast Company, July/August 2006
