Source: studiofnt.com License: All Rights Reserved.
From Seoul-based Studio fnt:
Petit Planet is a concept and identity of the kids’ division of The Hyundai [one of the most widely known and established department stores in Korea]. studio fnt developed its brand identity that encompasses both lingual and visual aspects; from the brands’ name to the individual graphics. Petit Planet refers to each kid, like a mini-universe, small but with infinite possibilities. The name also aims to convey a sense of experiential space that children and families can visit to enjoy as though an adventure.
The logo design benefits from the contrast of the really bold letters and the very small inner space between them, and this characteristic of contrast is emphasized in the various uses of graphic devices. Through this, we wanted people to reflect upon their conception of SMALL and BIG because everything is relative, and therefore this contrast can symbolize possibilities.
The logotype is set in Dida. The accompanying fonts used for English and Korean text are yet unidentified [edit: it’s Sandoll Hoyoyo, see comments].
Source: studiofnt.com License: All Rights Reserved.
Source: studiofnt.com License: All Rights Reserved.
Source: studiofnt.com License: All Rights Reserved.
Source: studiofnt.com License: All Rights Reserved.
Source: studiofnt.com License: All Rights Reserved.
Source: studiofnt.com License: All Rights Reserved.
Source: studiofnt.com License: All Rights Reserved.
Source: studiofnt.com License: All Rights Reserved.
Source: studiofnt.com License: All Rights Reserved.
Source: studiofnt.com License: All Rights Reserved.
Source: studiofnt.com License: All Rights Reserved.
Source: studiofnt.com License: All Rights Reserved.
Source: studiofnt.com License: All Rights Reserved.
Source: studiofnt.com License: All Rights Reserved.
2 Comments on “Petit Planet”
Hi! I know this unidentified typeface’s name. It’s Sandoll 호요요2. Please check the Sandoll website.
Have a good day!
Thank you very much, Jaewon! That’s very helpful. I have added Sandoll Hoyoyo to the typeface credits.