Nia Centre for the Arts
The Nia Centre for the Arts– a landmark achievement, located in the heart of the historic community of Toronto’s Little Jamaica – has been 15 years in the making. Solidifying the importance of showcasing the rich tapestry of Canada’s African diaspora in a dedicated space where stories are told, art is created, and community is brought together.
When JOAN developed the Nia Centre for the Arts brand platform, the launch campaign titled “Nia Centre: Where Art Makes Culture” focused on a rebrand, inclusive of a new strategic and creative platform which established Nia Centre as a top-tier Canadian art institution.
This is the first space where Black artists are celebrated, their stories validated, and their dreams empowered. The brand system focuses on building visuals which frame and celebrate the art as having a place to finally call home, and a tagline that evokes a calling for all artists in the African diaspora.
As part of the campaign, JOAN designed the opening of Here to Stay alongside TIFF Bell Lightbox as a co-branded exhibition, presented by Nia Centre for the Arts. Here to Stay is an experiential exploration of the Black spaces (past, present and future) that have shaped Toronto culture.
