Yoga International
Contributed by Cole Imperi on Mar 20th, 2014. Artwork published in
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Source: www.yogainternational.com License: All Rights Reserved.
The new Yoga International uses Gotham and Ashbury. Rollerscript is used sparingly throughout as well. Yoga International was a print magazine for more than two decades. In the summer of 2013, it rebranded and launched as an online-only publication featuring eCourses, online yoga classes, essays and in depth articles on yoga philosophy, meditation, lifestyle and food, among other things.
What is unique about the typesetting on this website is the use of a deep blue for most of the body text instead of a black or dark grey. In testing, readability improved significantly with text set in the deep blue vs. grey or black.
Source: www.yogainternational.com License: All Rights Reserved.
Source: www.yogainternational.com License: All Rights Reserved.
1 Comment on “Yoga International”
It looks like Gotham is used in images but Proxima Nova is used for the web text. Perhaps Requiem was the inspiration for the logo?