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2 Go (“To go”) Packaging for Pei’s Place

Contributed by Stephen Coles on Feb 10th, 2014. Artwork published in .
    ToGo-Flora-Inspiration1.jpg
    Source: http://activatingthearchive.rit.edu License: All Rights Reserved.

    “Located in the sky lobby on the 11th floor of the Centrust Miami Tower, Pei’s Place cafeteria was named after the building’s architect I.M. Pei. The logo was created under the art direction of designer Michael Bierut, while working at Vignelli Associates in the late 1980s. The logo uses two different typefaces; ITC Didi and ITC Avant Garde Gothic. The colors that are used represent the stop, yield, and go of a traffic light.” — Flora Qiangwei Zhu

    ToGo-Flora-Inspiration2.jpg
    Source: http://activatingthearchive.rit.edu License: All Rights Reserved.
    ToGo-Flora-Inspiration3.jpg
    Source: http://activatingthearchive.rit.edu License: All Rights Reserved.
    2go logo.jpg
    Source: http://da.aiga.org AIGA Design Archives. License: All Rights Reserved.

    Typefaces

    • ITC Didi
    • ITC Avant Garde Gothic

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