Berŕygood Superfood Bar
Contributed by Tye Meesen
on May 20th, 2024. Artwork published in
circa July 2023
.
Berŕygood is an organic superfood bar located in Melbourne, Australia. Serving up a delicious and nutritious menu on the daily (think: Açaí, smoothies, pressed juices) they’re sure to become a go-to for healthy lifestyles. Their point of difference is a commitment to freshness, meaning no ingredient is pre-packaged – a bold yet entirely worthwhile feat.
We created a logo that reflected the organic and fresh nature of the brand through subtle and unique textures, sans any obvious iconography. This was counterbalanced with a bold and fun use of Interstate Condensed Ultra Black to convey liveliness and fun. This heavy font weight was paired with Roc Grotesk, which helps lighten up the branding and leans into the healthy aspect of the food.
