After\Hours

Partnered with Wen Xin Oh for the branding of After\Hours, a new concept by SPRMRKT. The overall branding was inspired by a calendar of events that happens in the evenings at SPRMRKT, with offerings that includes social spaces, guest chef appearances, art exhibitions, live music, experiential setups and natural wine tasting events.

Drawing from the shadows of a setting sun, we came up with a unique branding using the backslash (\) to mark different offerings at SPRMRKT during the evenings.

The challenge? Balancing the existing SPRMRKT brand with a fresh look for After/Hours. We stuck to a classic black and white logo but added a twist with a new range of colors that transition from SPRMRKT’s daytime vibe to a cozy nighttime feel.