Catalogue!!! by IKEA × DAZED
Catalogue!!!, a new collaborative zine from Dazed and IKEA, launching at the Milan Design Week, explores the meaning of home for young people today, as “the first environment you have the freedom to design, the first spot that embodies your taste, the first space you can author as your own”.
Born out of a deep dive into the IKEA archive – as well as conversations between Jefferson Hack and Ingka Group (IKEA Retail) creative director Marcus Engman – Catalogue!!! shines a spotlight on different, radical types of living, from live-in tattoo parlours, to micro-apartments and communal housing schemes, with a specific lens on a younger generation making the transition into their first homes.
The zine’s inventive format splits its pages into two distinct halves: one showcasing vibrant A2 pull-out posters, perfect for adorning any space with an edgy flair, while the other functions as a tabloid newspaper, delivering cutting-edge content in an unconventional package.
The bold and versatile All Purpose Grotesk punctuates each page with its distinctive presence. With its clean lines and contemporary feel, it serves as a striking contrast to the zine’s raw, punk-inspired imagery and design.
The magazine logo appears to be lettered, possibly inspired by Betatron from CoType Foundry which has similar (but less heavy) lettershapes.
