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True Detective poster and title sequence

Contributed by Stephen Coles on Feb 24th, 2014. Artwork published in .
    True-Detective-titles-01.png
    © HBO 2014. License: All Rights Reserved.

    You can read an interview with the title sequence designers at Art of the Title. Unfortunately nothing about the typography is mentioned.

    You don’t see the Condensed width of ITC Avant Garde Gothic used very often. I can’t confirm the serif, but I’m pretty sure it’s Arno. The delicate hairlines of this calligraphic serif get lost in these small titles. The designers might have used the regular style of Arno and would probably have better luck with the sturdier Caption variant.

    For the main title and poster, the late ’90s, DINish, pseudo-grunge ITC Conduit makes a comeback as the gritty, oddball, industrial sans that it is. Conduit doesn’t reveal its goofy side as long as you don’t show its lowercase.

    True-Detective-titles-02.png
    © HBO 2014. License: All Rights Reserved.
    True-Detective-titles-03.png
    © HBO 2014. License: All Rights Reserved.
    True-Detective-titles-04.png
    © HBO 2014. License: All Rights Reserved.
    True-Detective-titles-05.png
    © HBO 2014. License: All Rights Reserved.
    True-Detective-titles-06.png
    © HBO 2014. License: All Rights Reserved.
    True-Detective-titles-07.png
    © HBO 2014. License: All Rights Reserved.
    True-Detective-titles-08.png
    © HBO 2014. License: All Rights Reserved.
    True-Detective-titles-09.png
    © HBO 2014. License: All Rights Reserved.
    True-Detective-titles-10.png
    © HBO 2014. License: All Rights Reserved.
    true-detective-poster.jpg
    © HBO 2014. License: All Rights Reserved.

    Typefaces

    • ITC Avant Garde Gothic
    • Arno
    • ITC Conduit

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    3 Comments on “True Detective poster and title sequence”

    1. Hugo Oliveira says:
      Apr 16th, 2014  6:36 am

      The font family of the title is DIN, no?

    2. Apr 16th, 2014  7:20 am

      Hugo — Have another look at ITC Conduit. It is inspired by DIN, but is its own thing.

    3. Blythwood says:
      Jul 16th, 2016  10:30 am

      It looks like they had the same feeling about it being a bit too genteel. For the second series they switched to Interstate for the titles, although you could still say the smaller text is a bit too slender.

      (Amazing credits, incidentally. Mining landscapes are so terrifyingly elemental.)

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