Aste – Nuori & Kuolematon album art and identity
About the working-class vibe, showing that even when times are tough, we can still find joy and strength in laughter and music.
This showcase highlights the art direction for Finnish rapper Aste’s releases from 2023 to 2025, leading up to his album Nuori & Kuolematon.
A key element in the visual identity is the use of Sequel 100 Black – a bold, modern typeface that reflects Aste’s strong presence and the mix of hip hop and pop in his music. The typeface gives the artwork a clear and confident look, inspired by the clean aesthetics of 1990s Finnish pop and hip hop visuals.
We used Sequel 100 Black consistently to build a recognizable style across covers, social media, and videos. It brings structure and energy, much like Aste’s lyrics — direct, emotional, and powerful.
For the single “Duunarit”, we added DNS Gibsons Two, a more technical and industrial-looking font. It fits the theme of the song, which connects everyday work life with music. While Sequel stands for identity and legacy, Gibson Two brings contrast and highlights the working-class vibe of the song.
Together, these two fonts tell a visual story: strong, clean, and rooted in both past and present – just like Aste’s music.
About dealing with inner turmoil, finding energy, and pushing through life’s chaos. The phrase “chakrat on sekasin” emphasizes this struggle.
About the energetic celebration of summer romance. A nostalgic 90s techno-pop inspired cover.
Strength and resilience of the working class, where music and art rise from even the most industrial, blue- or red-collar roots
Nuori & Kuolematon album tracklist
Nuori & Kuolematon album art
“ANDRÉ” is a new interpretation of Marita Taavitsainen’s old pop song.
