Favorite Animal

Favorite Animal is a social media studio producing content “for any screen, any format and any context”.

Embracing that ethos, we created a collection of shapes – reminiscent of screens – to exhibit their portfolio in versatile formats. The colour palette is derived from the distinct style of their work, with neon green serving as the unifying element across Favorite Animal’s brand identity and website.

Typography across the visual identity and website is set using Canela from Commercial Type for their logo, with a copy set in Bandeins Sans. Throughout the website, vistors will encounted their brand colour – neon green – which stands out on all backgrounds and secondary colours.

Basar Studio designed both the visual identity and the website, while Favorite Animal created the web content.