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La Aceituna de Carta campaign

Contributed by Mark Butchko on Jun 6th, 2024. Artwork published in
March 2024
.
La Aceituna de Carta campaign 1
Democràcia. License: All Rights Reserved.

“La Aceituna de Carta” (“The Olive Menu”) is an ad campaign that aims to give the table olive a greater presence on the menus of cafes and restaurants throughout Spain. Interaceituna, the organization responsible for the ads, hopes to take the olive “from the bar to the table” and educate the public on the different varieties and health benefits of table olives.

The project was designed by Valencia based studio Democràcia. Set in all caps, the campaign makes heavy use of Central Type’s bottom-heavy sans serif Felten.

La Aceituna de Carta campaign 2
Democràcia. License: All Rights Reserved.
La Aceituna de Carta campaign 3
Democràcia. License: All Rights Reserved.
La Aceituna de Carta campaign 4
Democràcia. License: All Rights Reserved.
La Aceituna de Carta campaign 5
Democràcia. License: All Rights Reserved.
La Aceituna de Carta campaign 6
Democràcia. License: All Rights Reserved.
La Aceituna de Carta campaign 7
Democràcia. License: All Rights Reserved.
La Aceituna de Carta campaign 8
Democràcia. License: All Rights Reserved.
La Aceituna de Carta campaign 9
Democràcia. License: All Rights Reserved.
La Aceituna de Carta campaign 10
Source: www.instagram.com Democràcia. License: All Rights Reserved.
La Aceituna de Carta campaign 11
Source: www.instagram.com Democràcia. License: All Rights Reserved.

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