“Our CAT eats Apples!” Dick Smith CAT magazine ad
A striking print ad for the Dick Smith CAT, published in the May 1984 release of the magazine Electronics Australia. The Dick Smith CAT was an Apple II clone created by retailer Dick Smith, a chain of Australian electronics retail stores.
The headline “Only $699!” uses Helvetica Inserat, catching the viewer’s eye with bright red, emboldened text that leaps out from the page. Helvetica Inserat was designed by Arthur Ritzel and was first released in 1966 or 1969 by Stempel.
The slogan “Our CAT eats Apples!” uses Times New Roman. Times New Roman was designed by Stanley Morison and Victor Lardent, and was first released in 1931 by Monotype.
The mail-in information header and form use Helvetica. Helvetica was designed by Max Miedinger and Eduard Hoffmann, and was first released in 1957 by Haas under the name Neue Haas Grotesk.
