Umaki branding and packaging
Contributed by Studio Size
on Jun 20th, 2024. Artwork published in
circa March 2023
.
Studio Size coined the name “Umaki” by combining “umami,” the Japanese concept of savory deliciousness, with “umak,” the Croatian term for sauce. Umaki offers a range of raw sauces inspired by global culinary traditions, emphasizing umami flavors to elevate dishes to an international culinary standard.
The logo draws from the Japanese origin of “umami,” while the label design incorporates stylized national flags, hinting at each sauce’s unique flavor and origin. This approach not only helps consumers select their preferred sauce but also celebrates the diversity of global tastes and cultures, making them feel like travelers and taste tourists.
